In his late teens when he started working and sometime later, he thought of taking quintessential Punjabi accessory – Punjabi Jutti – to not only the Punjabis but non-Punjabi as well, with his online brand JuttiChoo.
Juttichoo is a brand of SAT SAI , and is being taken care by Sushant Sood, which now offers Punjabi juttis in as many colors and designs as you can think of. However, the decision of putting his products online, rather than putting them in the store, was a conscious one. “Firstly, let me tell you that running a store is easier than selling products online. The only way you can capture buyers attention through clicks is by offering products, which you show and offer online.” He adds, “The idea was to take a tiny part of our Punjabi tradition to places where it is not easy to source. Now, people sitting in Mumbai or even Hyderabad can buy authentic Punjabi Juttis”.
JuttiChoo’s every pair is designed by experienced and talented craftsmen and artisans who never compromise with quality. The designs depict authentic Punjabi legacy which is a big asset to our product. Sushant constantly upgrades his online business, investing in professional photography of products and more. “Being online is the need of the hour, many women want that they should get products delivered at home.
This is what we do, along with the regular size that the customer orders, we send a size smaller and bigger as well. This is the effort we put from our side. In past few years, JuttiChoo has become a renown authentic Punjabi Jutti brand, not only in India but Internationally as well. Our delicately handcrafted pieces are worn by many b-town and telleywood divas like Deepika Padukone, Malaika Arora Khan, Karishma Kapoor, Richa Chaddha, Kriti Sanon, Sonam Bajwa, Karishma Tanna, etc.